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Meet the SmartCore Team

Rick Wnuk

Chief Business Officer & Senior Managing Partner

Rick Wnuk is an accomplished consultant and sales executive with a portfolio of successes leading clients through the successful design and execution of strategies to drive business performance in complex selling environments.

Rick is passionate about taking a hands on approach with his clients in the practice areas of strategic planning, sales optimization, channel development, corporate development and mergers & acquisition. He engages with clients in verticals that include technology, data services, life sciences, financial services and outsourcing.

Select client engagements include:

  • Retained by a life sciences firm to design and execute a go to market strategy that resulted in a quarterly revenue increase of 150% over their previous three quarters combined.
  • Retained by a technology provider to develop a comprehensive strategic plan to shape the company’s goals and direction for the next three years. The strategy was instrumental in securing an incremental $8M in funding from Bain Capital.
  • Retained by an outsourcing organization to recommend and execute a divestiture strategy for one of its subsidiaries.
  • Retained as a subject matter expert to design a curriculum on the subject of sales prospecting for an international leader in management training and professional development.
  • Retained by a life sciences company to develop and orchestrate a market strategy to accelerate market penetration of an underleveraged asset through the development of an indirect distribution channel.

Rick began his career with one of the first Business Process Outsourcing (BPO) organizations, SoftBank Services Group. He was part of the team that grew the organization from less than 50 people to a $450 million organization with 13,000 employees, 42 facilities, and operations in 12 countries. Shortly after the acquisition of SoftBank Services Group by Client Logic, Rick joined SAS, a technology leader in analytic solutions. At SAS, he spearheaded innovative sales strategies bringing to market underleveraged assets while effectively establishing new markets.

In addition to his consulting engagements, Rick frequently speaks to organizations on the topic of sales performance and is a contributor of sales related topics to Selling Power Magazine, EyesOnSales, Sales and Marketing Management Magazine, WebEx Communications and the American Management Association. He has also contributed to a book titled “Roadmap to Success” authored by Stephen Covey and Ken Blanchard.

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