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Meet the SmartCore Team

Richard DeVeau

Senior Partner, Creative Director/Copy Writer

Richard brings nearly thirty years of experience as an award-winning creative director, creative strategist and copy writer to SmartCore.

Richard has spent the majority of his career working at some of the largest advertising agencies in Boston and Chicago, leading teams of writers, designers and art directors to develop print, broadcast, direct response, web and online communications solutions for clients in consumer goods and services, consumer and business technology, financial services, healthcare, insurance, pharmaceutical, publishing, education, business-to-business and nonprofit industries, including Ducati Motorcycles, Red Lobster, Compaq Computer, VeriSign, Bank of America, NationsBank, Massachusetts General Hospital, Rehabilitation Institute of Chicago, Blue Cross/Blue Shield, John Hancock Insurance, Dupont Merck, Miles Pharmaceuticals, Houghton Mifflin Publishing, Simon & Schuster Publishing, Boston University, Yale University, General Electric, Monsanto Chemical, Habitat for Humanity, American Lung Association and many others.

In addition to years of directing and writing offline marketing, branding and fundraising creative, Richard’s web and online experience dates back to 1994, when he was part of the creative team that put only the second bank in the entire country onto the web. In 1999, he was the Director of Website Development for an Internet start-up. In 2000, he worked on Steven King's Internet publishing debut, creating and writing the online campaign promoting King’s first internet-only downloadable book, Riding The Bullet. And through the years, he has written and directed a large number of websites, online and email campaigns and has remained current with the latest web and online best practices, including Web 2.0 and search-engine optimization and marketing strategies and tactics.

Richard is also an accomplished fine art painter and has had several solo shows of his work in a number of Boston art galleries.

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