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Meet the SmartCore Team

Fred Baldwin

Chief Marketing Officer

Fred Baldwin is a C-level Marketing executive who specializes in leading and creating integrated marketing within growth- and mid-market B2B brands. In the last fifteen years he focused his career on maximizing revenue growth and successfully marketed $300+ million enterprises at both the corporate and segment levels.

Fredís business experience and post-graduate executive study at Kellogg, Wharton and SMUís Cox schools of business have proven him a quick study, with sharp critical thinking skills; and quite simply, skilled in getting things done within challenging business situations. He thrives in diverse business settings, from entrepreneurial to Fortune 100 ventures, and across industry segments including local search marketing, human capital services, health care, and quick service retail and restaurants.

Fredís formative business years were with McDonalds and Dunkin Donuts. Following his association with these global marketing giants Fred co-founded and grew a unique 33 location convenience store chain; oversaw marketing and operations for multiple business units within a $5 billion pharmaceutical distributor, later acquired by McKesson HBOC; served as the senior marketing executive for a $350 million, 77 location human capital services company; and was the senior marketing and strategy executive for the $300 million National Brand channel of Dex One (formerly RH Donnelley), the nationís third largest local search marketing services company.

Fredís leadership roles are recognized for creating and executing comprehensive marketing strategies, combining marketing with all revenue facing business strategies, product and service development, and leading full-range marketing communications programs, the sum of which measurably grow profitable revenue.

When heís not working at his profession youíll find Fred trail running, in the gym, and eating his way through the crops from his organic garden.

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