Fred Baldwin
Chief Marketing Officer
Fred Baldwin is a C-level Marketing executive who specializes in leading and creating integrated marketing within growth- and mid-market B2B brands. In the last fifteen years he focused his career on maximizing revenue growth and successfully marketed $300+ million enterprises at both the corporate and segment levels.
Fred’s business experience and post-graduate executive study at Kellogg, Wharton and SMU’s Cox schools of business have proven him a quick study, with sharp critical thinking skills; and quite simply, skilled in getting things done within challenging business situations. He thrives in diverse business settings, from entrepreneurial to Fortune 100 ventures, and across industry segments including local search marketing, human capital services, health care, and quick service retail and restaurants.
Fred’s formative business years were with McDonalds and Dunkin Donuts. Following his association with these global marketing giants Fred co-founded and grew a unique 33 location convenience store chain; oversaw marketing and operations for multiple business units within a $5 billion pharmaceutical distributor, later acquired by McKesson HBOC; served as the senior marketing executive for a $350 million, 77 location human capital services company; and was the senior marketing and strategy executive for the $300 million National Brand channel of Dex One (formerly RH Donnelley), the nation’s third largest local search marketing services company.
Fred’s leadership roles are recognized for creating and executing comprehensive marketing strategies, combining marketing with all revenue facing business strategies, product and service development, and leading full-range marketing communications programs, the sum of which measurably grow profitable revenue.
When he’s not working at his profession you’ll find Fred trail running, in the gym, and eating his way through the crops from his organic garden.
Bill Elmore
Chief Operations Officer, Chief Financial Officer
Bill Elmore is an accomplished operational and financial executive with over 25 years of broad experience primarily in clinical research. His roles as COO, CFO, and Vice President have allowed him to participate at the highest levels in leading several organizations. His experience has included private, public, non-profit, and academic organizations with global responsibilities. He has been the COO and/or CFO in permanent and interim roles and at each organization there were easily measurable accomplishments. Elmore began his career in public accounting at the home office of a large regional firm where he earned his CPA certificate. He left public accounting for controller positions in several industries with broad operational responsibilities. Upon entering the clinical research field in 1990, he has been focused on operations and finances while his organizations grew at annual rates of between 20% and 50%. These organizations had revenue bases between $5M to $150M. His senior positions required very broad involvement in all areas of a research organization - from strategic directions development to implementation of these plans across every department. His roles have focused on business development including proposal approvals, presenting the budgets to potential clients, negotiating the prices, handling all contract issues, financial reporting and projections, and all aspects of operations from staffing to detail problem solving. At every organization, he was also involved in M&A activities covering the identification, valuation, and negotiation of deals. His permanent positions in research include President of SPRI Clinical Trials, Global Vice President at AAI Pharma, CFO for Duke Clinical Research Institute, Director of Operations for Analytical Sciences, Senior Director of Finance and Administration at ClinTrials Research, and Director of Finance at CRI a division of Family Health International (FHI).
Elmore’s accomplishments and experience has been at high growth organizations that struggle to match the needed resources to match the high growth they experienced. He thrives in this atmosphere and enjoys solving complex problems that usually require a creative approach. His style is to try to build a consensus for the solution in most situations, but can operate very well in a high stakes environment or situation when he must make the decision. He became the go to person for solving problems internally and with clients at his previous organizations. When a major problem develops, it always involves almost every department in the organization and requires someone who can understand the impact of each decision and the risks to the organization.
Elmore earned his BS degree in Business Administration at the University of North Carolina in Chapel Hill with a concentration in Accounting. He lives in Chapel Hill with his wife who is an accomplished Medical Technologist that manages a research and clinical lab at UNC in the Pathology department. Their children both graduated from UNC as undergrads. Their daughter is finishing her PhD at University of Michigan in Ann Arbor and their son is waiting to enroll in medical school in the fall of this year.
